Many people don’t know the proper usage of bold italics underline text and they use it anywhere in the article.
But there is a certain reason to use this formatting text.
If you don’t have a clear understanding of bold italics and underline and how to properly use it then this article will help you to understand that. And this article will be the ultimate guide about formatting text.
If you are a content writer or you are a blogger, then you must know when to use bold italics and underline texts in blog posts or any article.
Also, I have mentioned Capital letter and proper Color usages in a blog post. And lastly you will get bonus knowledge about which font is best for blog posts.
So, make sure to read the article carefully.
Benefits of Bold Italics Underline
Here are some excellent benefits of formatted text.
Easy to read and scan: As most readers are speed readers and they skim through the blog post. So, you can help them to convey important messages by using formatted text.
Increase engagement: If your blog post is properly formatted then it becomes more engaging and shareable content. It increases the average reading time of your blog post.
SEO benefits: SEO is a crucial thing by which you can rank your blog post in search engines and drive more traffic. Formatting of keywords helps to optimize blog posts. But don’t overuse formatting because this leads to an overoptimized article in the eyes of search engines.
Substitution of heading: We have to use many headings and sub-headings in a blog post so bold words are the best substitution of sub-headings if you don’t want to use lots of headings.
Understand hyper-linked text: Formatting of text also helps the reader to differentiate between a regular text and a hyper-linked text. In this article you will also know that.
Bold or Strong Usage
What does bold text mean?
Here are some usages of bold or strong emphasis. And also you will understand the meaning of bold text.
- To grab the attention of viewer
- To highlight important words or phrase
- Use as heading or sub-heading
Bold or strong emphasis is used to highlight crucial texts. As I have said, most of the blog readers read blog posts by skimming. So, to grab their attention you can use bold or strong emphasis.
For emphasizing any words or phrases you should first consider italics to highlight. Use bold only if you are not satisfied with the italics.
Also, in blog posts you have to use headings and sub-headings. Some readers only read headings and sub-headings. So always try to use strong emphasis on headings and sub-headings.
You should not over-use bold emphasis or don’t add the entire paragraph as bold. There are two main reasons for that.
- The article looks ugly and unorganised
- If everything is important then nothing is important
Italics or Emphasis Usage
When to use Italics?
Here are some usages of Italics
- To highlight the name of any person or book or brand, etc.
- Used as dialogue or conversations
- To highlight quotes
- To highlight foreign word
Use of italics to highlight various quotes and dialogues are very common in blog posts.
However, you can also use italics to grab the attention of the reader but sometimes the reader may ignore the italics emphasis. So, if the word or phrase is extremely crucial then consider bolding it.
Also note, in most of the sans-serif fonts (like Verdana, Helvetica, Arial, etc.) italic faces don’t stand out clearly so consider using bold font.
Be careful while using underlined text. Here is the main and the only use of it.
- To highlight hyper-linked text
The only use of an underlined text is to inform the reader that this text contains a hyper-link.
It becomes quite difficult to differentiate between normal texts and a hyper-linked text. So, it becomes important that the reader can easily understand the difference between these two texts.
For that you can help the reader by underlining the hyper-linked text. If you don’t want to use underline, then the alternative is to change the colour of the text. But the colour must be the same for all hyper-linked texts.
Don’t use underline for any words or phrases (unless it is a hyper-link) because the reader may think that the text contains hyperlink.
Bold italics usage:
There is no certain usage of both bold and italics to the same word. You will hardly find any article where both bold and italics are used.
Personally, I don’t use bold italics at the same time. You can use it but not recommended if you are writing any professional article like a blog post or a book.
Capital Letter Usage:
CAPS letters are used to scream or shout something. And many writers use CAPS to denote extreme emotions.
Capital letter words have small benefits in SEO (search engine optimization). But don’t overuse it. Because like bold emphasis if everything is important then nothing is important.
Some colors play a significant role in understanding the blog post deeply. Mainly two colors are used in blog posts, one is blue and the other is red.
Blue color: Mainly blue color denotes hyper-links. You can also use deep blue color as headings.
Red color: Red color denotes something that is important because our brain recognizes red color fast. It is also used for hyper-linked text in some of the blog posts.
Usage of too many colours in a blog post is not a good thing. Choose one color that you will use as a brand color of your blog.
And remember one thing never choose any light color (like light green or light yellow) because it is hard to read.
You can also read this blog post psychology of colors by Neil Patel.
Best Font for blog post:
As there are lots of different fonts that you can use in your blog post, it becomes hard to select one font. So, here are some of the best fonts that you can use in your blog.
- Playfair display
- Times new roman
- Open sans
These are some fonts which you can use in your blog. And don’t use any unprofessional fonts. Because it makes your article look very bad.
You see the importance of using different formatting like bold italics and underline.
Use this properly and wisely in your article. Your article engagement will increase, average reading time also increases. And there is also an SEO benefit.
I hope that after reading this article now you have a clear understanding of when to use bold italics and underline. So, implement this in your blog post and increase the engagement of your blog.
If you have any doubt, then you can ask me in the comment section, and I will be happy to answer your queries.
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