If you don’t have a website or blog, then you should immediately read this article. Because you will get an UNFAIRE ADVANTAGE over millions of people who have no idea about benefits of having a blog.
What is a blog used for? What is the Purpose of Blogging? Don’t worry in this article you will discover everything, and also you will get all the answers of these question.
Before moving to the reasons of having blog and purpose of blogging you must know some stats.
Blogging is a powerful communication channel in this digital era. Here are some notable stats which may amaze you.
- The number of bloggers is 31.7 million in the USA alone.
- 77% of people regularly read blogs.
- 7 million blog posts published per day.
- 61% of people make their purchase decision after reading the blog post.
You can see the power of a blog. Now coming back to the point purpose of a blog.
Many people start their blogging journey, but they don’t have a clear answer to these questions.
- What is the purpose of a blog?
- What is a blog used for?
- Why to start a blog?
- Should I start a blog or not?
Destroy all your doubts today. This article will give you clear answer to all of these questions.
Here you will find 5 powerful reasons for having a website or a blog.
And by the way if you haven’t started a blog yet then make sure to check this article on HOW TO START A BLOG.
What is A Blog Used For? Reasons to Start a Blog
1. Share Your Thoughts & Opinions
Blogging is all about sharing thoughts and opinions in written text form. But it would be best if you are passionate about writing.
So if you have a great story or experience or have deep knowledge of any skill set, you can start a website and follow your writing passion.
Also, here I want to mention if writing is your passion, you will enjoy blogging, and this work will not be a hassle to you.
2. To Help People
If you are an expert in a particular field, you can share your knowledge and help people.
And also, you can teach something through your blog and help people.
Many blogs share knowledge in different niches like health, parenting, relationship, financial learning, etc.
#Example 1: Let suppose you are a yoga teacher, or you know yoga very well, then you can teach yoga in your blog. People are searching on google “how to do yoga”, and they will land on your blog.
#Example 2: If you know coding languages like java, python, or C, etc. Then you can start a blog on programming languages and help students to learn to program. In my study life, I used to learn coding from different blogs and websites.
Also, you can help people by recommending any excellent product.
#Example 3: Let suppose someone is finding which is the best oil to reduce hair fall. You can help them by writing a blog post where you have mentioned some of the best oil that reduces hair fall.
There are plenty of opportunities available. You just need to explore it.
So, first of all, you have to find out your strengths which you can teach or share knowledge through your blog.
3. For Making Money
No doubt blogging has enormous potential, and you can earn lots of money. And Some of the bloggers have primary motivation behind starting a blog is earning money.
There are many ways to monetize your blog and generate money. Some of the monetization methods are
- Google AdSense
- Affiliate marketing (Highly recommended)
- Sell your product like courses (Highly recommended)
- Paid post or sponsored post
There are many methods, but these 4 methods are extremely popular. You can generate tons of money by using affiliate marketing or selling your own product.
But remember one thing if writing is not your passion and just to earn money you want to start a blog, then you may become bored and quite this. So make sure to choose the correct niche.
By the way if you are not clear about your niche then you can read this article on 50+ Most Profitable Niches for Blog.
We all have particular talent and skillset. If you don’t know what it is, then find that or develop any skill, then only you can earn money from blogging.
4. To Grow your business
If you are a business owner, then a website becomes a must-have thing for you. A website will help you to market and grow your business. Also, it will help to generate more leads.
Blogging can drive targeted traffic to your website, by which you will get more visibility in the online world. People know more about your business and brand.
Benefits of having a business blog.
- Drive quality traffic to your website using search engines
- Generate more leads and convert them into sales
- Customer will start trusting your business
- Establish as an authority
Using your business blog or website, you can post valuable contents related to the products. Do SEO on that content and drive traffic to your blog.
In this way, you can generate more leads, sales, get more visibility and scale your business.
So, this is one of the significant purposes of a blog for business owners.
5. Personal branding
Personal branding is also a reason behind starting a blog. To establish yourself as an expert or as a brand, you can start a blog.
It will take time to establish yourself as a brand, but if you are dedicated and passionate about your work, then you can achieve it.
Here are some examples.
#Example 1: Neil Patel is one of the famous blogger and founder of neilpatel.com. He uses his name in the domain.
#Example 2: Brian Dean is an entrepreneur and an SEO expert. He shares his SEO expertise in his blog backlinko.com.
You will find big names in every blog niches like health, digital marketing, make money, relationship, etc.
What is your purpose for blogging?
I have discussed 5 major purposes of starting a blog. If you want to start a blog, you should clarify your purpose behind starting the blog.
If you have a clear purpose, then well and good, you can start a blog, but if you don’t know the purpose, then carefully read this article again and think about it.
Also if you want to start a blog then I have discussed the step by step guide to start a blog. You just need to copy paste the steps. Here is the link to start blog.
In 2021 when every business is going online, individual persons get money and fame from blogging, then don’t delay more and just start a blog.
After starting it, you will learn many things like website designing, content writing, SEO etc. And if you work hard then in 2 to 3 years you will be an expert in this field. Also you can earn good amount of money from your blog.
I hope that you have clearly understood what is the point of a blog or website. And the purposes of a blog are also clear to you.
If you have any doubt, then you can ask me in the comment section. I will be happy to answer your queries.
And also, please share this article and let others know the purpose of a blog or importance of a website or the benefits of a blog.